In the “Admin Assist” tab, you can also auto-approve membership requests based on certain criteria. Suppose you’re a local New York Group and want to approve requests of anyone in the city automatically. In that case, you can set a location criteria to auto-approve requests from people living in NYC. Once set up, potential members must answer all three questions to submit their request.

You can also pin your favorite groups so they show up first, discover new groups or even create your own. For example, if you want quick access to the latest recipes in your cooking group, you can now pin it to the top, find related groups and be inspired to start your own. Analyze your group’s insights to find the times when your members are most active online. Actively moderate comments and remove any suspicious links or posts. Following the above management tips, we can assure you that you’ll get leads from Facebook groups easily. If you run a Facebook group, you want people to stay active online casinos australia and involved.

You can also launch your product in the group if you want to test the response it can get. Facebook groups are like a virtual community where you will find like minded people with similar interests. These communities provide you with space to share stories and experiences, give-take advice as well as encourage each other. Furthermore, you get to learn valuable lessons with other member’s experiences. You also get a sense of belonging where you are allowed to freely speak your heart and mind.

How to create a Facebook Group in 3 steps

Find people who share your interests and who may be excited about your group. Use Community Chats to give your members the opportunity to connect in real-time, form relationships, and more easily spark early conversations. Groups are a place to connect, learn and share with people who have similar interests. You can create or join a group for anything — stargazing, baking, parenting — with people across the globe or across the street. Are you interested in cultivating an online community about one of your hobbies? Do you just need a way to organize a family event or book club?

Harness existing Facebook groups where your audience is active

You’re only a quick Google search from someone finding your LinkedIn profile, then all of your good work will be viewed with a sceptical eye. Make sure in this research stage it’s not a group which has been deployed by a rival brand, similar to the suggestion above. Moderate any poor behaviour, especially as it may well be linked to your brand. Another example might be a family who wants to share pictures and news on Facebook but without other friends seeing everything. Through welcome messages, new members feel welcome and everyone else in the community gets a chance to meet them. This introduction message will go out to every member once their request gets approved and they open the discussions on your Group for the first time.

Facebook Brand Community Examples

• Consider using scheduling tools to automate posts and social media management platforms for in-depth analytics.
• At Social Think, we specialize in helping businesses leverage the power of Facebook groups to build engaged communities, drive brand awareness, and achieve their marketing goals.
• Specialising in growth strategy, Jon has a background in management consulting specialising in M&A.
• The fifth strategy is to promote your Facebook group link on your other touch points.

New trends point to more personalized interactions and better tools for managing groups. New features will give members special ways to connect and interact. Since Facebook wants to focus on real connections, it looks like the future of groups will help create true online communities.